{"id":104,"date":"2022-07-27T07:01:32","date_gmt":"2022-07-27T07:01:32","guid":{"rendered":"https:\/\/weblearnbd.net\/wp\/arvilax\/?p=104"},"modified":"2022-12-02T09:46:13","modified_gmt":"2022-12-02T09:46:13","slug":"phat-trien-doanh-nghiep-cua-ban-voi-google-ads","status":"publish","type":"post","link":"https:\/\/demo.canhcam.com\/arvilax-home1\/phat-trien-doanh-nghiep-cua-ban-voi-google-ads\/","title":{"rendered":"Ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u1edbi Google Ads"},"content":{"rendered":"

Qu\u1ea3ng c\u00e1o Google Ads (hay c\u00f2n c\u00f3 t\u00ean c\u0169 l\u00e0 qu\u1ea3ng c\u00e1o Google Adwords) l\u00e0 c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh \u0111\u01b0\u1ee3c t\u00ednh hi\u1ec7u qu\u1ea3 su\u1ed1t nhi\u1ec1u n\u0103m qua.<\/p>\n

T\u1eeb Google Ads Search cho c\u00e1c kh\u00e1ch \u0111ang t\u00ecm ki\u1ebfm, qu\u1ea3ng c\u00e1o GDN gi\u00fap ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng \u0111ang l\u01b0\u1edbt website hay \u0111\u1ebfn qu\u1ea3ng c\u00e1o Shopping nh\u1eafm \u0111\u1ebfn h\u00e0nh vi mua s\u1eafm tr\u1ef1c tuy\u1ebfn v.v. Ch\u1ec9 ri\u00eang bi\u1ebft\u00a0c\u00e1ch ch\u1ea1y qu\u1ea3ng c\u00e1o Google Ads\u00a0b\u1ea1n \u0111\u00e3 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c h\u1ea7u h\u1ebft kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1.<\/p>\n

1. Qu\u1ea3ng c\u00e1o Google (Google Ads) l\u00e0 g\u00ec?<\/h2>\n

Theo Google,\u00a0Google Ads\u00a0l\u00e0 ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng c\u00e1o gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 ti\u1ebfp c\u1eadn ch\u00ednh x\u00e1c nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n cung c\u1ea5p. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o Google \u0111\u1ec3 qu\u1ea3ng b\u00e1 doanh nghi\u1ec7p, b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, n\u00e2ng cao m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft v\u00e0 t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0o trang web c\u1ee7a b\u1ea1n.<\/p><\/blockquote>\n

Theo c\u00e1ch hi\u1ec3u tr\u1ef1c quan h\u01a1n t\u1eeb\u00a0Wordstream\u00a0th\u00ec Qu\u1ea3ng c\u00e1o Google l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn gi\u00fap doanh nghi\u1ec7p xu\u1ea5t hi\u1ec7n tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google t\u00ecm ki\u1ebfm ho\u1eb7c c\u00e1c website thu\u1ed9c m\u1ea1ng qu\u1ea3ng c\u00e1o c\u1ee7a Google (Youtube, Gmail, m\u1ea1ng hi\u1ec3n th\u1ecb,\u2026)<\/p>\n

Khi c\u00e1ch ch\u1ea1y qu\u1ea3ng c\u00e1o Google Ads c\u0169ng cho ph\u00e9p nh\u00e0 qu\u1ea3ng c\u00e1o ch\u1ecdn c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 cho qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd, nh\u01b0 th\u00fac \u0111\u1ea9y s\u1ed1 l\u01b0\u1ee3ng cu\u1ed9c g\u1ecdi \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c l\u01b0\u1ee3t truy c\u1eadp v\u00e0o trang web. V\u1edbi t\u00e0i kho\u1ea3n Google Ads, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh ng\u00e2n s\u00e1ch v\u00e0 ph\u01b0\u01a1ng th\u1ee9c nh\u1eafm m\u1ee5c ti\u00eau, c\u0169ng nh\u01b0 b\u1eaft \u0111\u1ea7u ho\u1eb7c ng\u1eebng qu\u1ea3ng c\u00e1o b\u1ea5t c\u1ee9 l\u00fac n\u00e0o.<\/p>\n

2. 06 l\u1ee3i \u00edch khi ch\u1ea1y qu\u1ea3ng c\u00e1o Google<\/h2>\n

Ph\u1ea7n tr\u00ean c\u0169ng gi\u00fap b\u1ea1n ph\u1ea7n n\u00e0o hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1ch ch\u1ea1y qu\u1ea3ng c\u00e1o Google Ads l\u00e0 g\u00ec. Khi tri\u1ec3n khai qu\u1ea3ng c\u00e1o Google, nh\u00e0 qu\u1ea3ng c\u00e1o s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c 6 l\u1ee3i \u00edch sau \u0111\u00e2y.<\/p>\n

2.1. Qu\u1ea3ng c\u00e1o \u0111\u00fang th\u1eddi \u0111i\u1ec3m kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm:<\/h3>\n

Hi\u1ec7n nay, \u201cGoogle\u201d, \u201ct\u00ecm ki\u1ebfm\u201d hay \u201csearch\u201d \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t h\u00e0nh \u0111\u1ed9ng quan tr\u1ecdng trong h\u00e0nh tr\u00ecnh mua c\u1ee7a kh\u00e1ch h\u00e0ng. Ch\u00fang ta c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng nghe th\u1ea5y c\u00e2u n\u00f3i: \u201cL\u00ean Google xem\u201d ho\u1eb7c \u201cSearch \u0111i\u201d khi c\u00f3 ng\u01b0\u1eddi mu\u1ed1n t\u00ecm hi\u1ec3u v\u1ec1 b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec. Theo th\u1ed1ng k\u00ea c\u1ee7a Google, th\u00ec \u201cGoogle Search\u201d v\u1eabn l\u00e0 \u0111i\u1ec3m ch\u1ea1m quan tr\u1ecdng nh\u1ea5t trong to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh mua c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

\n

\"Qu\u1ea3ng<\/p>\n

Qu\u1ea3ng c\u00e1o \u0111\u00fang th\u1eddi \u0111i\u1ec3m kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm<\/p>\n<\/div>\n

V\u1edbi m\u1ed9t doanh nghi\u1ec7p, c\u00e1ch ch\u1ea1y qu\u1ea3ng c\u00e1o Google Ads l\u00e0 k\u00eanh kh\u00f4ng th\u1ec3 b\u1ecf qua v\u00ec khi kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u00ecm ki\u1ebfm l\u00e0 h\u1ecd \u0111ang c\u00f3 nhu c\u1ea7u t\u00ecm hi\u1ec3u v\u00e0 mua h\u00e0ng. Ch\u00ednh v\u00ec v\u1eady, qu\u1ea3ng c\u00e1o Google l\u00e0 c\u00e1ch nhanh nh\u1ea5t \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh.<\/p>\n

2.2. Xu\u1ea5t hi\u1ec7n tr\u00ean nhi\u1ec1u m\u1ea1ng qu\u1ea3ng c\u00e1o:<\/h3>\n

B\u00ean c\u1ea1nh t\u00ecm ki\u1ebfm, th\u00ec Google c\u0169ng s\u1edf h\u1eefu v\u00e0 li\u00ean k\u1ebft v\u1edbi r\u1ea5t nhi\u1ec1u c\u00e1c website kh\u00e1c nhau trong h\u1ec7 th\u1ed1ng m\u1ea1ng hi\u1ec3n th\u1ecb v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh Adsense c\u1ee7a m\u00ecnh. Trong \u0111\u00f3, n\u1ed5i b\u1eadt nh\u1ea5t ch\u00ednh l\u00e0 2 s\u1ea3n ph\u1ea9m Google s\u1edf h\u1eefu \u2013 Youtube v\u00e0 Gmail v\u00e0 h\u00e0ng lo\u1ea1t c\u00e1c trang b\u00e1o l\u1edbn \u1edf Vi\u1ec7t Nam nh\u01b0 VNExpress, D\u00e2n Tr\u00ed, 24h.com.vn,\u2026<\/p>\n

Nh\u01b0 m\u1ed9t h\u1ec7 qu\u1ea3 t\u1ea5t y\u1ebfu, qu\u1ea3ng c\u00e1o Google gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn \u0111\u1ebfn 90% ng\u01b0\u1eddi d\u00f9ng tr\u00ean Internet tr\u00ean to\u00e0n c\u1ea7u.<\/p>\n

2.3. Ch\u1ec9 m\u1ea5t ti\u1ec1n khi c\u00f3 ng\u01b0\u1eddi nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o:<\/h3>\n

R\u1ea5t nhi\u1ec1u nh\u00e0 qu\u1ea3ng c\u00e1o khi \u0111\u1ebfn v\u1edbi C\u00c1NH CAM \u0111\u00e3 \u0111\u1eb7t ra c\u00e2u h\u1ecfi: \u201cKhi qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb tr\u00ean trang Google t\u00ecm ki\u1ebfm th\u00ec c\u00f3 m\u1ea5t ti\u1ec1n kh\u00f4ng?<\/strong>\u201d. C\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a C\u00c1NH CAM s\u1ebd lu\u00f4n l\u00e0 \u201cKH\u00d4NG<\/strong>\u201d. V\u1edbi \u0111a s\u1ed1 c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o c\u1ee7a Google th\u00ec b\u1ea1n ch\u1ec9 ph\u1ea3i tr\u1ea3 ti\u1ec1n khi kh\u00e1ch h\u00e0ng nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o v\u00e0 truy c\u1eadp v\u00e0o website c\u1ee7a b\u1ea1n. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t \u0111\u1eb7c \u0111i\u1ec3m tuy\u1ec7t v\u1eddi gi\u00fap Google l\u00e0 m\u1ed9t k\u00eanh qu\u1ea3ng c\u00e1o minh b\u1ea1ch v\u00e0 lu\u00f4n h\u01b0\u1edbng \u0111\u1ebfn hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u nh\u1ea5t cho nh\u00e0 qu\u1ea3ng c\u00e1o.<\/p>\n

2.4. Ki\u1ec3m so\u00e1t ng\u00e2n s\u00e1ch d\u1ec5 d\u00e0ng:<\/h3>\n

Khi s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o Google, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ki\u1ec3m so\u00e1t l\u01b0\u1ee3ng ng\u00e2n s\u00e1ch chi ti\u00eau theo ng\u00e0y ho\u1eb7c to\u00e0n chi\u1ebfn d\u1ecbch. V\u01a1\u0301i ca\u0301c c\u00e1ch ch\u1ea1y qu\u1ea3ng c\u00e1o Google Ads se\u0303 kh\u00f4ng quy \u0111\u1ecbnh h\u1ea1n m\u1ee9c chi ti\u00eau t\u1ed1i thi\u1ec3u, n\u00ean b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t v\u00e0 ki\u1ec3m so\u00e1t ng\u00e2n s\u00e1ch c\u1ee7a ri\u00eang m\u00ecnh. Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn n\u01a1i qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh s\u1ebd xu\u1ea5t hi\u1ec7n, \u0111\u1eb7t ng\u00e2n s\u00e1ch ph\u00f9 h\u1ee3p v\u00e0 d\u1ec5 d\u00e0ng \u0111o l\u01b0\u1eddng m\u1ee9c t\u00e1c \u0111\u1ed9ng c\u1ee7a qu\u1ea3ng c\u00e1o.<\/p>\n

2.5. D\u1ec5 d\u00e0ng \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch:<\/h3>\n

V\u1edbi t\u1eebng m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch kh\u00e1c nhau ma\u0300 d\u00e2\u0303n \u0111\u00ea\u0301n c\u00e1ch ch\u1ea1y qu\u1ea3ng c\u00e1o Google Ads cu\u0303ng se\u0303 kha\u0301c nhau, Google \u0111\u1ec1u c\u00f3 c\u00e1c ch\u1ec9 s\u1ed1 gi\u00fap b\u1ea1n theo d\u00f5i hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch kh\u00e1c nhau.<\/p>\n

V\u00ed d\u1ee5, v\u1edbi chi\u1ebfn d\u1ecbch v\u1edbi m\u1ee5c ti\u00eau gia t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0:<\/p>\n

    \n
  • L\u01b0\u1ee3t hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o<\/li>\n
  • Chi ph\u00ed tr\u00ean 1000 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb<\/li>\n
  • L\u01b0\u1ee3t nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o<\/li>\n
  • Chi ph\u00ed tr\u00ean l\u01b0\u1ee3t nh\u1ea5p<\/li>\n
  • L\u01b0\u1ee3t xem video<\/li>\n
  • T\u1ef7 l\u1ec7 xem video, t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t<\/li>\n<\/ul>\n

    C\u00f2n v\u1edbi chi\u1ebfn d\u1ecbch v\u1edbi m\u1ee5c ti\u00eau gia t\u0103ng l\u01b0\u1ee3t mua h\u00e0ng th\u00ec b\u1ea1n c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng c\u00e1c ch\u1ec9 s\u1ed1:<\/p>\n

      \n
    • S\u1ed1 l\u01b0\u1ee3ng chuy\u1ec3n \u0111\u1ed5i, mua h\u00e0ng<\/li>\n
    • Chi ph\u00ed tr\u00ean m\u1ed9t l\u01b0\u1ee3t tri\u1ec3n \u0111\u1ed5i<\/li>\n
    • ROAS (Gi\u00e1 tr\u1ecb chuy\u1ec3n \u0111\u1ed5i\/ chi ph\u00ed)<\/li>\n
    • T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/li>\n<\/ul>\n

      T\u1eeb nh\u1eefng l\u1ee3i \u00edch tr\u00ean m\u00e0 nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 t\u00ecm \u0111\u1ebfn Qu\u1ea3ng c\u00e1o Google nh\u01b0 m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c \u0111\u1ec3 th\u00fac \u0111\u1ea9y b\u00e1n h\u00e0ng, d\u1ecbch v\u1ee5 v\u00e0 n\u00e2ng cao nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

      3. C\u00e1ch ho\u1ea1t \u0111\u1ed9ng c\u1ee7a qu\u1ea3ng c\u00e1o Google<\/h2>\n

      Nh\u01b0 c\u00e1c b\u1ea1n \u0111\u00e3 bi\u1ebft, qu\u1ea3ng c\u00e1o Google v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 Google Search gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00f4 c\u00f9ng d\u1ec5 d\u00e0ng. Ch\u00ednh v\u00ec v\u1eady, r\u1ea5t r\u1ea5t nhi\u1ec1u nh\u00e0 qu\u1ea3ng c\u00e1o \u0111ang tham gia Google Ads trong b\u1ea5t c\u1ee9 ng\u00e0nh ngh\u1ec1 n\u00e0o va\u0300 cu\u0303ng co\u0301 nhi\u00ea\u0300u c\u00e1ch ch\u1ea1y qu\u1ea3ng c\u00e1o Google Ads \u0111\u01b0\u01a1\u0323c a\u0301p du\u0323ng.<\/p>\n

      V\u1eady gi\u1edd l\u00e0 l\u00fac b\u1ea1n c\u1ea7n \u0111\u1eb7t ra c\u00e2u h\u1ecfi: \u201cV\u1eady khi n\u00e0o th\u00ec Google l\u1ef1a ch\u1ecdn qu\u1ea3ng c\u00e1o c\u1ee7a t\u00f4i \u0111\u1ec3 hi\u1ec3n th\u1ecb?<\/strong>\u201d hay \u201cKhi n\u00e0o th\u00ec qu\u1ea3ng c\u00e1o c\u1ee7a t\u00f4i \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb c\u00f2n \u0111\u1ed1i th\u1ee7 th\u00ec kh\u00f4ng?<\/strong>\u201d<\/p>\n

      3.1. Gi\u00e1 th\u1ea7u<\/h3>\n

      Theo\u00a0Hootsuite\u00a0th\u00ec Google Ads ho\u1ea1t \u0111\u1ed9ng d\u01b0\u1edbi m\u00f4 h\u00ecnh tr\u1ea3 ti\u1ec1n theo l\u01b0\u1ee3t nh\u1ea5p hay \u201cpay-per-click (PPC) model\u201d. N\u00f3 c\u00f3 ngh\u0129a l\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o mu\u1ed1n hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o khi kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm m\u1ed9t t\u1eeb kh\u00f3a b\u1ea5t k\u1ef3 tr\u00ean Google c\u1ea7n \u0111\u1eb7t m\u1ed9t gi\u00e1 th\u1ea7u \u0111\u1ec3 \u0111\u1ea5u v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c.<\/p><\/blockquote>\n

      Gi\u00e1 th\u1ea7u m\u00e0 b\u1ea1n \u0111\u1eb7t \u0111\u01b0\u1ee3c Google g\u1ecdi l\u00e0 \u201cGi\u00e1 th\u1ea7u t\u1ed1i \u0111a\u201d hay \u201cCPC t\u1ed1i \u0111a\u201d \u2013 chi ph\u00ed t\u1ed1i \u0111a b\u1ea1n s\u1eb5n s\u00e0ng tr\u1ea3 cho m\u1ed9t l\u1ea7n kh\u00e1ch h\u00e0ng nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o.<\/p>\n

      V\u00ed d\u1ee5, n\u1ebfu b\u1ea1n \u0111\u1eb7t gi\u00e1 th\u1ea7u t\u1ed1i \u0111a l\u00e0 5.000\u0111 v\u00e0 Google x\u00e1c \u0111\u1ecbnh r\u1eb1ng trong l\u1ea7n \u0111\u1ea5u th\u1ea7u \u0111\u1ea5y, b\u1ea1n ch\u1ec9 c\u1ea7n tr\u1ea3 2.000\u0111 th\u00ec b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o. C\u00f2n n\u1ebfu Google cho r\u1eb1ng c\u1ea7n h\u01a1n 5.000\u0111 \u0111\u1ec3 c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb th\u00ec r\u1ea5t ti\u1ebfc, b\u1ea1n c\u1ea7n t\u0103ng gi\u00e1 th\u1ea7u l\u00ean.<\/p>\n

      Nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 \u0111\u1eb7t gi\u00e1 th\u1ea7u theo 4 c\u00e1ch c\u01a1 b\u1ea3n sau:<\/p>\n

        \n
      • \n
          \n
        • Chi ph\u00ed tr\u00ean m\u1ed9t l\u01b0\u1ee3t nh\u1ea5p (Cost-per-click hay CPC):<\/strong>\u00a0\u0111\u1ea5u gi\u00e1 tr\u00ean gi\u00e1 ti\u1ec1n b\u1ea1n mu\u1ed1n tr\u1ea3 cho m\u1ed9t l\u01b0\u1ee3t nh\u1ea5p chu\u1ed9t v\u00e0o qu\u1ea3ng c\u00e1o.<\/li>\n
        • Chi ph\u00ed tr\u00ean m\u1ed9t ngh\u00ecn l\u01b0\u1ee3t hi\u1ec3n th\u1ecb (Cost-per-mille hay CPM):<\/strong>\u00a0\u0111\u1ea5u gi\u00e1 tr\u00ean 1000 l\u01b0\u1ee3t hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o. H\u00ecnh th\u1ee9c \u0111\u1ea5u gi\u00e1 n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c lo\u1ea1i qu\u1ea3ng c\u00e1o nh\u01b0 hi\u1ec3n th\u1ecb, video Youtube.<\/li>\n
        • Chi ph\u00ed tr\u00ean m\u1ed9t h\u00e0nh \u0111\u1ed9ng (Cost-per-action hay CPA):<\/strong>\u00a0\u0111\u1ea5u gi\u00e1 tr\u00ean m\u1ed9t h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 m\u00e0 b\u1ea1n mu\u1ed1n kh\u00e1ch h\u00e0ng l\u00e0m nh\u01b0 \u0111i\u1ec1n form, mua h\u00e0ng, cu\u1ed9n chu\u1ed9t,\u2026<\/li>\n
        • Chi ph\u00ed tr\u00ean m\u1ed9t l\u01b0\u1ee3t xem (Cost-per-view hay CPV):<\/strong>\u00a0\u0111\u1ea5u gi\u00e1 tr\u00ean m\u1ed9t l\u01b0\u1ee3t xem qu\u1ea3ng c\u00e1o \u2013 d\u00e0nh cho qu\u1ea3ng c\u00e1o video tr\u00ean Youtube.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

          Sau khi nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 th\u1ea7u c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o, Google s\u1ebd \u0111em v\u00e0o h\u1ec7 th\u1ed1ng v\u00e0 ki\u1ec3m tra xem nh\u00e0 qu\u1ea3ng c\u00e1o n\u00e0o \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb v\u00e0 nh\u00e0 qu\u1ea3ng c\u00e1o n\u00e0o kh\u00f4ng.<\/p>\n

          3.2. \u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng<\/h3>\n

          Ngo\u00e0i vi\u1ec7c so s\u00e1nh gi\u00e1 th\u1ea7u, c\u00f2n m\u1ed9t y\u1ebfu t\u1ed1 n\u1eefa c\u0169ng \u0111\u01b0\u1ee3c Google so s\u00e1nh trong qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh \u0111\u00f3 ch\u00ednh l\u00e0 \u201c\u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng\u201d hay \u201cQuality Score\u201d.<\/p>\n

          Theo Google th\u00ec \u201c\u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 m\u1ed9t \u01b0\u1edbc t\u00ednh v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a qu\u1ea3ng c\u00e1o, t\u1eeb kh\u00f3a v\u00e0 trang \u0111\u00edch c\u1ee7a b\u1ea1n. Qu\u1ea3ng c\u00e1o c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn gi\u00e1 th\u1ea5p h\u01a1n v\u00e0 v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o t\u1ed1t h\u01a1n \u201d.<\/p><\/blockquote>\n

          \u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 tr\u00ean thang \u0111i\u1ec3m t\u1eeb 1 \u0111\u1ebfn 10. \u0110i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng c\u00e0ng cao th\u00ec b\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o \u1edf v\u1ecb tr\u00ed c\u00e0ng cao v\u1edbi chi ph\u00ed c\u00e0ng th\u1ea5p.<\/p>\n","protected":false},"excerpt":{"rendered":"

          Qu\u1ea3ng c\u00e1o Google Ads (hay c\u00f2n c\u00f3 t\u00ean c\u0169 l\u00e0 qu\u1ea3ng c\u00e1o Google Adwords) l\u00e0 c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh \u0111\u01b0\u1ee3c t\u00ednh hi\u1ec7u qu\u1ea3 su\u1ed1t nhi\u1ec1u n\u0103m qua. T\u1eeb Google Ads Search cho c\u00e1c kh\u00e1ch \u0111ang t\u00ecm ki\u1ebfm, qu\u1ea3ng c\u00e1o GDN gi\u00fap ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng \u0111ang l\u01b0\u1edbt website hay \u0111\u1ebfn qu\u1ea3ng […]<\/p>\n","protected":false},"author":1,"featured_media":98,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[2,3,5],"tags":[29,10,27,16],"acf":[],"_links":{"self":[{"href":"https:\/\/demo.canhcam.com\/arvilax-home1\/wp-json\/wp\/v2\/posts\/104"}],"collection":[{"href":"https:\/\/demo.canhcam.com\/arvilax-home1\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/demo.canhcam.com\/arvilax-home1\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/demo.canhcam.com\/arvilax-home1\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/demo.canhcam.com\/arvilax-home1\/wp-json\/wp\/v2\/comments?post=104"}],"version-history":[{"count":4,"href":"https:\/\/demo.canhcam.com\/arvilax-home1\/wp-json\/wp\/v2\/posts\/104\/revisions"}],"predecessor-version":[{"id":1895,"href":"https:\/\/demo.canhcam.com\/arvilax-home1\/wp-json\/wp\/v2\/posts\/104\/revisions\/1895"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/demo.canhcam.com\/arvilax-home1\/wp-json\/wp\/v2\/media\/98"}],"wp:attachment":[{"href":"https:\/\/demo.canhcam.com\/arvilax-home1\/wp-json\/wp\/v2\/media?parent=104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/demo.canhcam.com\/arvilax-home1\/wp-json\/wp\/v2\/categories?post=104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/demo.canhcam.com\/arvilax-home1\/wp-json\/wp\/v2\/tags?post=104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}